Well, obviously in the universe in which this book is set, “Karen Welch” is a major manufacturer or knit goods, responsible for all the hats, mittens, and scarves that the cool kids wear. A hat with “Karen Welch” on it is the equivalent of a t-shirt with the Nike swoosh in our world: it’s a symbol that you’re part of the in-crowd.
Well, obviously in the universe in which this book is set, “Karen Welch” is a major manufacturer or knit goods, responsible for all the hats, mittens, and scarves that the cool kids wear. A hat with “Karen Welch” on it is the equivalent of a t-shirt with the Nike swoosh in our world: it’s a symbol that you’re part of the in-crowd.
That’s exactly–exactly–what I was thinking. What peculiar placement! I was staring at it…”what on earth were you thinking, author?”
LOL.