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Hitch
3 years ago

Y’know, that’s one of those fonts, that you see in just the right layout, on a movie poster or the like and you think “wow, that’s cool!,” but when actually deployed, it’s like a falling balloon–deflating. There is less than nothing aboriginal (for any continent) or native or original (people) about it.

And I concur that I’ll bet the idea of the woman, seen through the feather cutouts, sounded great–but again, in actual deployment, is freaking dreadful.

Hitch
3 years ago
Reply to  Nathan

Yes, I agree. It’s like handwriting/brush or script fonts–they often look great in Title case, but in all caps, they are simply unreadable.

For those not in the biz: when Nathan talks about “kerning,” for those who don’t know, he means the letters-spacing: A V A T A R

and the a-v-a combination worked visually, due to the angles, as well.

Zsuzsa
Zsuzsa
3 years ago
Reply to  Nathan

I will say that I’ve learned more about typography from this site than I ever thought there was to know. And one of those things was that no matter how pretty a font looks, no matter if the kerning is perfect on 99% of letter combinations, if it doesn’t work on the combination that I’m using, I need to do something different.

Hitch
3 years ago
Reply to  Zsuzsa

LOL, oh the horror. (“I’ve learned more about typography from this site…”) Surely, it’s been object lessons in “what NOT TO DO.” LOL.

Damn, that’s the best thing I’ve read all day.